More trouble in Limbaugh-land.
Radio-Info.com reports that Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising for two weeks. Rush Limbaugh is normally provided to affiliates in exchange for running several minutes of national advertisements provided by Premiere each hour. These ads are called “barter spots.” These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.
But without explanation, Premiere has supended these national advertisements for two weeks. Radio-Info.com calls the move “unusual.” The development suggests that Rush Limbaugh’s incessant sexist attacks on Sandra Fluke have caused severe damage to the show.
My take is that Premiere is betting that the controversy will die down over the course of a fortnight, while giving them time to line up new advertisers so when they resume running national spots, the time wont be occupied by public service announcements and dead air. If it works or not is another matter.